The Story Behind Good & Kind Co.

In 2020, in the middle of quarantine and social distancing walks, Good & Kind Co. was born. We're next-door neighbors turned friends who dreamed of growing something together, but also supporting something bigger.

But what? 

We looked at our everyday lives and wanted to create something simple, comfortable, flattering and classic. But also something that gives back, supports kindness and doing good.

During one morning while our kids were riding bikes on our street, we wondered why it was so hard to find the perfect white tee. The one that goes with everything. That feels soft, that fits perfectly, that's flattering. We looked in our closets (and even bought 15+ white tees between us to test out!) and couldn't find it. And our girlfriends didn't have it either.

So we created our own! Meet The Perfect White Tee: it's simple & supersoft; classic & comfortable; flattering & for something good.

What makes this tee even more (and better!) than a closet staple is that it supports an amazing cause. For every purchase, you're supporting something bigger. Twenty percent of our proceeds go to organizations that fight against child and human trafficking. Did you know that 1 in 4 victims of human trafficking or modern-day slavery are children? (1) And the United States is the most common destination for human trafficking for sexual exploitation? Most of them women and children.

Fighting human trafficking is a cause we feel passionate about supporting, and wanted to find a way to help. Especially as moms, it's a cause that really hits home. And we're so grateful for your support too.

Meet Allison



Meet Lauren

Hi, I'm Lauren! I'm a mom to 3 girls and married to my total opposite. I love early mornings (in a quiet house!), warm homemade gooey chocolate chip cookies and colorful meals.

Outside of Good & Kind Co. you can find me in the kitchen cooking and sharing it all at Five Plates. I'm a certified Holistic Nutritionist and love helping fellow moms find ways to live and eat healthier.

I'd love to connect with you on Instagram @gibbslaurenm.

Thank YOU

We are so grateful you're here. Thank you for supporting us and the cause, and we can't wait for you to try your own Perfect White Tee! Don't forget to tag us #goodandkindco so we can see how you style your #PWTee!

-Allison & Lauren



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