• Classic. Super Soft. Flattering. A Closet Staple.

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For every tee purchased, you're supporting something bigger.

Hello, we're Allison & Lauren, the faces behind Good & Kind Co. and we're so happy you're here.

We’re next-door neighbors turned friends who dreamed of growing something together, but also supporting something bigger.

But what?

We looked at our everyday lives and wanted to create something simple, comfortable, flattering and classic. But also something that gives back, supports kindness and doing good

In 2020, in the middle of quarantine and social distancing walks, Good & Kind Co. was born, creating a simple way to support a cause: the fight against human trafficking.

Shop with a Purpose

We believe there is power in our purchases and wanted to create quality products that give back and support amazing causes.

20% of our proceeds go to the fight against human trafficking.

Thank you for supporting us & the cause!

Meet the Perfect White Tee

Our first product was born out of necessity. We looked in our closets and didn't have that white tee that goes with everything. And our girlfriends didn't either.

So we created our own. It’s simple & supersoft; classic & comfortable; flattering & for something good.

And we can't wait for you to try yours!